EXPERIENCE
I have built my career on growing businesses through creative innovation. My expertise lies in developing new business presentations, crafting engaging campaigns, and fostering collaboration across teams. My passion is to lead, mentor, and elevate creative teams to produce impactful work.
What I Bring to the Table: Design & Visual Storytelling | Brainstorming & Concept Development | Video & Motion Graphics | Clear Communication Across All Levels of Management
2020-PRESENT
2016-2020
EXECUTIVE CREATIVE DIRECTOR, GROUPESTAHL
Oversaw 27 entities' creative & brand guidelines, ensuring consistency across global markets.
Led creative teams specializing in video, photography, digital marketing, SEO, web design, print, and advertising.
Helped scale marketing & sales from $25M to $55M through innovative brand storytelling.
Grew strategic partnerships with NFL, NHL and MLS to boost custom sales during the season.
SR. CREATIVE DIRECTOR. GROUPESTAHL
Developed a cohesive brand identity and marketing strategy across multiple brands.
Successfully guided creative teams through COVID-19 staffing challenges while maintaining marketing output.
Spearheaded high-profile partnerships, including the Miami Heat, American Airlines Arena, Little Caesars Arena, NFL, MLB, NHL, and Fanatics.
VP CREATIVE DIRECTOR, WEBER SHANDWICK
Designed and led new business presentations and marketing strategies for high-profile clients:
Ocean Spray, Johnson & Johnson, Unilever, Electrolux, Flonase, Fisher-Price.
Specialized in executive-level presentations and visual storytelling for C-suite leaders.
SR. ART DIRECTOR, WEBER SHANDWICK
Developed global industry advertisements, content creation, and motion graphics for Weber Shandwick clients.
Enhanced presentations with video editing & animation to drive engagement.
CORE EXPERTISE
2013-2015
2015-2017
Creative Direction & Brand Strategy
Content Creation
(Graphic Design, Motion Graphics, Video Production)Digital Marketing & Campaign Development
User Experience & Product Journey Mapping
Executive-Level Presentation Design
Videography
Photography
